📊 Исследование рынка

🇯🇵 ヘアマスク — Amazon Japan Market Research Report

Market research on hair masks on Amazon Japan: 24,479 searches, 16,243 products, supply-demand 1.51, competitive but brand niches exist (Fino 58.12, Gyutto 51.52).

📅 2026-06-04📊 SellerSprite

¥1,345

Средняя Цена

220 units/ASIN

Средние Продажи/ASIN

¥295,900/ASIN

Средний Доход

4.4 ★

Средний Рейтинг

55-68%

Средняя Маржа

28 units/month

Продажи Новичков

Market Overview

Amazon Japan hair mask: 24,479 searches, 16,243 products, supply-demand 1.51. Competitive overall but brand niches have 50+ supply-demand ratios.

Competitor Analysis

Fino (¥2,389) — 7K reviews. #1 Japanese brand. Gyutto (¥1,345) — 1.7K reviews. Growing affordable brand.

Pain Points & CALLA

Pain Point: Oversaturated Market — But brand niches (Fino 58.12, Gyutto 51.52) show demand for specific brands.

Opportunity Summary

Moderate opportunity. Brand differentiation key. Strategy: Premium hair mask at ¥1,800 with unique active ingredients.

Ready to Launch in Japan?

CALLA Skincare manufactures hair masks. MOQ from 5,000 units.

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