Market Overview
Amazon UK hand mask: 7,678 searches, 564 products, supply-demand 13.61. +6.5% growth. Very low PPC (£0.53).
Competitor Analysis
CGBOOM Hand Mask (£7.55) — 658 reviews. Gel glove format.
Pain Points & CALLA
How CALLA Skincare OEM/ODM addresses real Amazon customer complaints
Pain Point: Low Brand Awareness — No dominant brand. CALLA's patented tear-free design.
Opportunity Summary
Good opportunity. Supply-demand 13.61, low PPC. Strategy: 6-pack at £9.99.