📊 Market Research🏪 Amazon US📅 2026-06-04

🇬🇧 Vitamin C Serum — Amazon UK Market Research Report

Market research on vitamin C serum on Amazon UK: 67,152 searches, 1,257 products, supply-demand 53.42 (EXCELLENT), Garnier/Florence lead, and how CALLA Skincare's OEM creates a major entry opportunity.

Data source: SellerSprite | Category: Beauty > Skin Care > Serums

📈 Market at a Glance

£9.30
Avg Price
550 units/ASIN
Avg Sales/ASIN
£5,115/ASIN
Avg Revenue
4.4 ★
Avg Rating
55-68%
Avg Margin
70 units/month
New Entry Sales

🔑 Keyword Search Volume

KeywordMonthly SearchSupply/DemandPPC
vitamin c serum67,15253.42£1.07
garnier vitamin c serum5,91543.81£1.51
loreal vitamin c serum3,04423.06£2.59
elf vitamin c serum2,94422.65£0.66

🏆 Top Competitors

ASINProductSales/moPriceRatingEdge
B076611KCYThe Ordinary Vitamin C Suspension132,247£8.994.3★Cult brand, ultra-low price, 132K reviews…
B09BD7L35VGarnier Vitamin C Serum24,475£9.304.4★Mass brand, affordable, 24K reviews…

Market Overview

Amazon UK vitamin C serum: 67,152 searches, 1,257 products, supply-demand 53.42 — excellent. £9.30 avg price, 550 units/ASIN, 55-68% margins. Low PPC (£0.80-£1.34).

Competitor Analysis

The Ordinary (£8.99) — 132K reviews. Cult brand. Garnier (£9.30) — 24K reviews. Growing.

Pain Points & CALLA

How CALLA Skincare OEM/ODM addresses real Amazon customer complaints

Pain Point 1: Brand Concentration — Top 2 brands dominate. Room for mid-tier. Pain Point 2: Price Gap — Gap between £8.99 and premium brands. CALLA enables £12-14 entry.

Opportunity Summary

Excellent opportunity. Supply-demand 53.42, low PPC. Strategy: 30ml at £12.99. 'Premium quality, fair price'.

Ready to Launch in the UK?

CALLA Skincare manufactures vitamin C serums. MOQ from 2,000 units.

Request a Quote →